One of the greatest challenges of vlogging or having a YouTube channel is visibility. Creating great videos require a lot of work, but with loads of videos created each day, it takes even more work to promote your videos.
With over 3 million videos uploaded on YouTube daily, you need to have an effective strategy for promoting your videos to give them a chance of gaining traction on the platform.
Here we share a few ways you can promote your YouTube channel and boost the visibility of your videos on the platform.
How to Promote your Vlog and YouTube Channel
1. Live Streaming
Live streaming is increasing in popularity and is one great way to promote your Vlog and YouTube channel. You can stream live videos on YouTube, Instagram, Facebook, and many other platforms. This will enable you show activity on your channel and increase engagement with your audience.
You can use live streaming for:
- Live Tutorials
- Webinar
- Questions and Answers Sessions
- Product Reviews
You do not need to worry about perfection for your live videos. Part of what makes them interesting is that no one knows for sure how it is going to go from the beginning because everything happens in the moment.
However, if you are shy there are tools like Gyre that offer 24/7 livestream with pre-recorded videos. Just upload your pre-recorded videos to your personal Gyre server, then you can stream the videos on your chosen platform as though it was a live stream. When the video ends, Gyre starts the video from the beginning to create a 24/7 broadcast.
2. Post Quality Videos
Another effective way of promoting your YouTube channel or Vlog is to post high quality and interesting videos. Such videos tend to have high engagement, which will give them an edge with the algorithm and lead to more visibility for your videos.
The algorithm of most video sharing platforms is designed to give more visibility to the videos that their audience find interesting. This means that posting high quality videos will enable you find favor with the algorithm, leading to more engagement and visibility for your videos.
You need to understand the interest of your audience in order to create videos that will captivate them and build loyalty so that they will subscribe and return for more.
3. Add Keywords to your Video Title, Description, and Tags
With millions of videos published each day, one effective way to promote your Vlog or YouTube channel is to use keywords to target it the most relevant audience. This will increase engagement and visibility of your videos.
By adding keywords in the title, description, and tags, you make your videos visible when people search using those keywords. Your videos can also randomly show up on the video feeds of users who have shown interest in such keywords in the past.
You can use Google’s free keyword planner or the autocomplete feature of YouTube search to find trending keywords that you can use to target your videos to the relevant audience.
4. Create Custom Thumbnails
A good thumbnail can increase interest in your videos. The video thumbnail is one of the first things the viewer sees and if it is attention grabbing, it will increase the chances of users clicking on your video to watch it.
Sometimes the automatically generated thumbnail may not be interesting enough to grab attention. The good news is that video sharing platforms like YouTube have a feature that enables you to choose a custom thumbnail, enabling you choose to best possible thumbnail for the best click-through rate.
On YouTube, you can either take any frame from the video or upload any image from your computer as a thumbnail for your video.
5. Embed Videos on Websites for more Visibility
If you have your own websites, another effective way of promoting your videos is to embed the videos on your website. This works best if the website audience is similar to the target audience of your YouTube channel or Vlog.
Whenever a person visits your website, they will have a chance to view your video. This will increase engagement and result in more visibility.
Promoting your YouTube channel does not necessarily have to cost you anything. It will however require some time and effort. Go through some of the strategies we have discussed in this page and choose the ones that suit your current situation.
